Terms of Service

These terms are between Bellatech Marketing Pvt. Ltd. (“we”, “us”) and the person or organisation that opens a Tone account (“you”). Creating an account or using the API means you accept them. If you are accepting on behalf of a company, you confirm you are authorised to bind it.

Tone is a business product. You must be at least 18 and using it for a lawful business purpose.

Tone provisions Indian phone numbers and places and receives calls on them, optionally driven by an AI voice agent you configure. We provide the telephony path, the agent runtime, the call records and the compliance tooling. We do not provide the content of your calls, the list of people you call, or a warranty that any particular call will connect.

Numbers are rented, not sold. A number remains allocated to us by the carrier and is licensed to you for as long as you pay for it. You cannot resell or transfer a number.

This is the section that carries real consequences, for you and for us. Indian telemarketing is governed by TRAI’s Telecom Commercial Communications Customer Preference Regulations. Under those rules you are the Principal Entity and we are your telemarketer. You therefore agree that:

• you are registered on a DLT platform and the Principal Entity ID you give us is genuinely yours;
• you have a lawful basis to call every number you upload — consent you can evidence, or an existing customer relationship that permits transactional or service calls;
• you classify each agent honestly as promotional, transactional or service. Promotional calling is restricted to 09:00–21:00 IST and we enforce that;
• you will not use Tone to call numbers on a do-not-disturb register without a consent that overrides it, and you will honour every opt-out immediately and permanently;
• the calls Tone places for you are automated (A2P) calls under those regulations, AI-voiced ones included, so you will declare them, and the numbers you call from, to the originating access provider in advance wherever the regulations require it, or give us the details we need to make that declaration for you; and
• you will not exceed the limit on how many telemarketers a Principal Entity may appoint, and you will tell us if you already work with an aggregator.

We run pre-dial checks on every call and refuse the ones that fail. We keep tamper-evident evidence of those checks. Those checks are a safeguard, not a substitute for your own compliance — passing them does not mean a call was lawful, and we do not undertake to detect every violation.

Complying with TRAI’s rules is your responsibility, and any breach of them is your liability, not ours. That covers the regulations above and every amendment, direction or order made under them by TRAI, the Department of Telecommunications or an access provider, for every call placed from your account — by the API, by a campaign or from the dashboard. In particular:

• if a regulator or an access provider penalises us, deducts from a security deposit we hold with it, charges us, or restricts or disconnects our telecom resources because of calls placed from your account, you will reimburse every penalty, deduction, charge and reasonable cost that results, and we may deduct it from your wallet balance or invoice you for it;
• a complaint of unsolicited commercial communication about a call placed from your account is yours to answer, and you will give us the consent records or other evidence we need to respond to it within the time the access provider allows; and
• we may stop your calls or suspend your account immediately, without notice, while a complaint, direction or penalty about calls placed from your account is open.

You will not use Tone to:

• impersonate a person or organisation, or misrepresent who is calling;
• run fraud, phishing, or any scheme designed to obtain money or credentials by deception;
• harass, threaten or repeatedly call someone who has asked you to stop;
• place emergency, medical-advice or crisis calls, or anything where a failed call could cause physical harm;
• record a call where the applicable law requires a notification you have not given; or
• attempt to break our tenant isolation, exceed published rate limits, or resell raw telephony as a competing service.

We may suspend an account immediately, without notice, if we reasonably believe it is being used for any of the above or is causing a carrier or regulatory problem. We will tell you why as soon as we can.

The agent’s replies are generated by a language model. Models make mistakes, mishear, and occasionally say things you did not intend. You are responsible for what your agent says, exactly as you would be for an employee. Test your agent before you point it at customers, and do not use it for advice that must be correct — medical, legal, financial — without a human in the loop.

Transcripts and summaries are machine-generated and may be inaccurate. They are a convenience, not a legal record of what was said.

Tone is prepaid. You top up a wallet and usage is debited from it — per minute for calls, monthly per rented number, and per compliance verdict where you use that API. Current rates are shown in the dashboard and on the pricing page, and the rate in force is recorded on each call when it completes, so changing a rate never reprices past usage.

A call that never connects is not charged. Answered calls have a minimum billable duration, shown in the dashboard.

Your balance may go slightly negative if a call is already in progress when it runs out — we cannot refuse to record a call that already happened. You agree to settle any negative balance, and we may suspend service while a balance is unpaid.

Rented numbers renew automatically, charged to your wallet about 24 hours before each renewal date. Most numbers renew monthly on the date they were bought; some renew on the 1st of each month, and the dashboard says which before you buy. If your wallet cannot cover a renewal, we email your organisation’s owners and admins and hold the number for 6 more hours. If it is still unpaid then, the number is released: you lose it, and it cannot be recovered.

Promotional credit we grant you is not money: it has no cash value, cannot be refunded or withdrawn, expires on the date shown, and may be withdrawn if the account breaches these terms.

Set out separately on our Refunds & Cancellation page, which forms part of these terms.

You own your data — your agents, prompts, knowledge bases, call records, recordings and transcripts. You grant us only the licence we need to run the service: to process, store and transmit that data, and to pass it to the processors named in our Privacy Policy.

We do not train models on your call content.

We own Tone itself — the software, the API design, the documentation and our brand. Nothing here transfers any of it to you.

Compliance evidence is the one exception to deletion: the record that a check ran before a call is append-only and is retained for the statutory period even if you close your account. It is the evidence that protects both of us.

We do not offer a service-level agreement at this stage and you should not rely on Tone for anything where an outage would cause serious harm. We will give reasonable notice of planned maintenance where we can.

The service depends on third parties — a telecom carrier, speech and language model providers, a payment processor. An outage at any of them is an outage here, and is not something we can indemnify you for.

The service is provided “as is”. To the fullest extent the law allows, we exclude implied warranties of merchantability, fitness for a particular purpose and non-infringement.

Neither party is liable for indirect or consequential loss, loss of profits, or loss of business. Our total liability in any twelve-month period is limited to the amount you paid us in that period. Nothing here limits liability for fraud, wilful misconduct, or anything that cannot lawfully be limited.

You will indemnify us against claims, penalties and reasonable costs arising from your use of Tone in breach of these terms — in particular from calls placed without a lawful basis, from any breach of TRAI’s regulations by calls placed from your account, from what your agent said, and from content you uploaded.

You may close your account at any time from the dashboard or by writing to us. We may terminate on 30 days’ notice, or immediately for a material breach, non-payment, or a legal or regulatory requirement.

On termination your numbers are released and may be reallocated to someone else. Export anything you want to keep before you close the account.

We may change these terms. Material changes are emailed to account holders at least 14 days before they take effect; continuing to use the service after that is acceptance. Changes required by law or by a regulator may take effect sooner.

These terms are governed by the laws of India, and the courts of Indore, Madhya Pradesh, India have exclusive jurisdiction. Before starting proceedings, both of us will try in good faith to resolve the dispute by writing to the other.

Bellatech Marketing Pvt. Ltd., CIN U63121MP2026PTC082366
PT2 804, 8th floor, Pinnacle dreams, Nipania, Vijay Nagar, Indore- 452010, Madhya Pradesh
hello@usetone.ai